We completed a new Oregon Ballet Theater ad for our “I Dance” series. This time it’s a boy!
I was asked by one of the Oregon Ballet Theater dancers to follow him and tell the story about his life. This is an on-going series of images. Here are a few.
I am very excited about some great news today! While creating the headshots of all ballet dancers who dance at Oregon Ballet Theater, I kept thinking about a potential ad for them that would enable the general public to get to know the dancers a bit more intimately. I contacted my ad agency friend and told him what I was thinking. He created some quick concepts, we met with the marketing team at OBT, and they liked the ad.
I than contacted the editor at 1859 Magazine, asked about potentially running the ad, and today they told me that they will be the first to run the ad. A full page ad will run in their Winter 2010 issue.
Here is the ad. I would like this campaign to run as a series using all of the dancers’ photos and words. We are also looking at changing the font type to be each dancer’s handwriting instead of text.
